| |
Home Fragrance In Vogue
Home Fragrance In Vogue
By Carol A Cass, Fri Dec 9th
The home fragrance market is booming. From perfume,toiletries, and cosmetics to pre packaged foods. It is currentlya multi billion dollar industry that continues to show stronggrowth. The strongest growth has taken place in the last 5 yearsand is expected to continue through 2007 and beyond. WesternEurope, Japan, and the US continue to lead with 65 percent ofdemand and over three-quarters of world wide production of homefragrance products. Rapid growth of home fragrance sales hasalso been registered in Asia/Pacific, Latin America, and EasternEurope. Market researchersattribute the growing trend of home fragrance popularity in theUS to the fact that we are spending more time at home. We areusing home fragrances to UN-stress ourselves and make our indoorenvironment a healthier and more pleasing place to be. And welike it, it makes us feel good. Consumer research is quiteconvincing. People feel better about themselves and are morecomfortable at home when a home fragrance delivery system inuse. Market researchers also point out thatconsumers are eagerly embracing home fragrance products thatneutralize odors and bacteria in our indoor air, not just coverthem up. A stylish home fragrance delivery system which can bedisplayed as decor in the home or work place. Consumers desirean attractive as well as efficient home fragrance deliverysystem. face="Arial, Helvetica, sans-serif"> There are many homefragrance delivery systems available to us today. From theplug-ins, solids, and sprays, to name a few, which temporarilymask or cover up odors and are readily available in the localsupermarket. To the stylish and very much in vogue FragranceLamps which you won't find in the local supermarket. FragranceLamps can be found in specialty gift and decor shops, and online. One such Fragrance Lamp is the La Tee Da collection offragrance lamps.http://www.coronetgiftsolutions.com/la-tee-da_effusion_lamps.asp La Tee Da is leading the way in home fragrance effusion lamptechnology. La Tee Da's exclusive scalloped burner designenhances the home fragrance experience. La Tee Da fragrancelamps or ffusion lamps as they are sometimes called are made ofhand blown art glass. These fragrance lamps come in a widevariety of colors, shapes, and sizes. La Tee Da fragrance lampsbefit any decor, home or work place. Sonia Perez of Coronet Gift Solutions http://www.coronetgiftsolutions.com inFlorida says her retail customers are becoming creative in theirapproach to home fragrance. "They like to have differentfragrances for each room of their houses. Say, Verbena in thebedroom and Sandalwood Mahogany in the living room or den." Someof her customers fragrance 3 or 4 rooms, each with a differentfragrance. Sonia recommends fragrance lamps because of theirstyle and their ability to sanitize the air while they fragranceit. "Fragrance lamps are great! And collectable too." She alsosupplies interior designers who love using fragrance lamps as adecor embellishment. "The La Tee Da lamps work well as anattractive accent piece to the design scheme and at the sametime fragrance and sanitize the room or entire house, and theirclients adore them" .Pure indoor air has become a priority withconsumers says Sonia. "Women want more than just pretty air;they want clean air at home and at the office." The La Tee Da fragrance lamp catalytic conversionprocess is the same as that used by the old time Europeancatalytic burner (effusion lamp) of Justus Von Liebig. Usingthis catalytic conversion La Tee Da fragrance lamps are highlyefficient at sanitizing indoor air, not masking it. Thesefragrance lamps kill bacteria, including odor causing bacteria,and the unpleasant smells from dirty laundry, pets, mold, mustyclosets, and bathrooms. Frying fish tonight? No problem. La TeeDa to the rescue! Cooking odors neutralized, fast. Not justtemporarily masked. Automobile anufacturers utilize the samecatalytic conversion process on the cars we drive to reduce oreliminate noxious fumes, smoke, and odors from automobileexhaust. In Europe, before the daysof modern electronic indoor air purification, the catalyticburner (effusion lamp) was used extensively in institutions suchas hospitals, medical clinics and other facilities that requireda high degree of indoor air purity. German holistic chemistJustus Von Liebig discovered that through the oxidation ofprimary alcohols the effusion lamp was efficient in neutralizingbacteria, allergens, and other impurities in the air includingsmoke and foul odors. Aware of thehealth benefits of the effusion lamp, the French began to addliquid fragrance to their effusion lamps. Leave
it to the Frenchto transform the effusion lamp into the home fragrance deliverysystem we today call fragrance lamps. http://www.coronetgiftsolutions.com/la-tee-da_fragrance_lampes.asp Fragrance lamps have for many years been afixture in homes across the European Continent and are rapidlygaining popularity in North America. Why? Because fragrancelamps sanitize as well as fragrance your indoor oxygen.Neurologist Alan Hirsh director of the Smell and Taste TreatmentCenter of Chicago has studied fragrance and the positiverelation it can have as an aid in learning, reducing orincreasing the desire to eat, and in arousal. Retailers and restaurateurs are taking notice ofthe power of fragrance. Case studies of restaurants and retailshops using fragrance delivery systems to create ambiance and aperceived pleasurable shopping experience are quite satisfiedwith the results of fragrance. Customer surveys consistentlyprove that fragrance ranks high among reasons for customerloyalty to a particular store or eatery. Also customer word ofmouth advertising regarding the fragrant environment brings innew customers. Retailers are exploring the power of fragrance,or scent to stimulate favorable emotional and behavioralresponses of consumers. Hirsh also points out that the NobelPrize in medicine was last year granted to researchers whodiscovered how olfactory receptor cells enable humans torecognize and store in memory 10.000 different odors. Hirshstates, "I think we are going to be seeing interior decoratingwith smells in the future, the same way we do with color."Sounds good to me. Decorate my bedroom in Verbena, my bathroomin Lavender, and my kitchen in Cinnamon Apple. Fragrance me withBayberry in the den and Fresh Cut Clover in the laundry room.Sound good to you too? You bet it does! About the author:Carol A Cass, the successful owner of “Interior Design by Carol”in Tampa Bay Florida was born and brought up in NYC where sheresides with her husband and two children. Before relocating toFlorida, Carol was a senior designer and general manager at oneof New York's most prestigious design house. http://www.coronetgiftsolutions.com |
|
